Market your brand Social media itself is only 23 years old, and as of 2020, there are three-and-a-half-billion social media users. Ten years ago, businesses would question whether it was a good use of resources to invest in social media. Today, everyone knows: social...
Social media is the wild west of SEO. The number of users (3.3 billion globally) and the ability to target niche markets have left businesses scrambling to conquer this new frontier. But approaching social media with the same mindset as traditional SEO is a sure way...
Why Being Scrappy Is Better Creating a video marketing strategy is as simple as picking up your phone Lights, camera, action? Forget the Steven Spielberg budget. Creating a successful video marketing strategy is more about the storyline than the production value. So...
6 Types of explainer videos for social media How to create “me too” in your audience Succinctly describing your value proposition is one of the toughest marketing challenges you’ll face. Ask a business for its Elevator Pitch and the result is stammering, incomplete...
