Everyone knows that keywords are important for boosting SEO. That’s the problem. Everyone knows, so everyone’s doing it = too much competition. But don’t worry! Because it’s not enough anymore to just include keywords in your blogs and titles–long-tail keywords...
Getting lost is no fun Even with GPS, people get lost all the time; the same is true when traveling across the world wide web. Suddenly… boom, your readers come to a screeching halt. Sorry, buddy, you’ve just hit “Route 404.” Your reader has clearly taken a wrong...
Why Being Scrappy Is Better Creating a video marketing strategy is as simple as picking up your phone Lights, camera, action? Forget the Steven Spielberg budget. Creating a successful video marketing strategy is more about the storyline than the production value. So...
Feeling sick and scared, I walked into my first Toastmasters meeting as a guest of Mt. Prospect Club #1500 in June 2008. What I saw did not fit my expectations of Toastmasters. Now I don’t know exactly how I had shaped any expectations about Toastmasters, never having...
When it comes to promoting local businesses, Google My Business (GMB) is one of the most important tools a company can utilize. GMB not only drives traffic to a company’s website, products, and/or front door but it’s also free. So we thought you might be interested in...