The internet continues to change the way businesses perform marketing, and one of the best ways to gain more online customers is to organically improve your ranking on a Google search engine results page (SERP). But simply padding your website pages with more keywords won’t do it. There are particular strategies that help you move up on a SERP. Here’s a list of the top 5 best marketing strategies to help your business earn the organic traffic it craves.
On-page search engine optimization (SEO)
While a lot of businesses use some SEO, many don’t take full advantage of it. SEO works to increase your business’ ranking on a SERP so that customers see your brand earlier in their search, increasing the likelihood of them clicking on the link.
On-page SEO, which includes using appropriate keywords and phrases in your HTML tags, is one of the most important ways to push your business toward the top of the SERP. Simply put, on-page SEO optimizes your business’ website on your website pages. HTML tags, i.e., titles and metas, improve your ranking organically and move your website up. The image below shows where these tags appear on a SERP.
By researching relevant keywords and incorporating them into the title and description of your page, that page is more likely to appear higher on a SERP when users search those words.
You’ll want to keep the following in mind when writing title tags and descriptions:
- Missing, replicate, and/or poorly written title tags will likely work against you, lowering that page’s SERP ranking.
- Optimizing your meta descriptions increases your click-through rate (CTR), which means more viewers to your page.
- Irresistible headlines get readers to click and continue reading, which also means more viewers to your page.
Off-page SEO:
Off-page SEO optimizes your business’ website somewhere other than on your website pages. This strategy actually involves several different strategies that all work in different ways with one goal: enticing an audience to click on your website. Here are three off-page SEO strategies that increase organic traffic to your website.
Content Marketing
This is the best way to get worthwhile backlinks (more on that below). This means putting great content on your website, including blogs, infographics, photos, and videos. Why? Because content proves your business as more than a one-trick pony that just sells widgets. Including content shows that you do not only sell widgets but that you also have photos and videos of all your widgets that show off their variety and quality. And not only that. You can show visitors how to use your widgets through the infographics and videos you put on your website. And you can include blogs that demonstrate your company’s incredible widget know-how along with upcoming news and events happening throughout the widget world. With all this on your website, search engines will view your website as an authority, and your company’s online visibility will increase, along with the likelihood of earning credible backlinks.
Backlinks
Search engines are impressed when reputable websites include your company’s URLs in their content. These are called backlinks, and when a website uses your website as a backlink, it’s a vote of confidence in your content and tells search engines that your website is trustworthy and relevant. The sites you want to backlink to yours are those that are well-respected or popular websites that lots of people visit. Link earning can take a lot of time and be overwhelming, but using a backlink tool to perform competitive backlink research helps find links that are ranking well with your website’s keywords. Then you can start link building with those websites first.
Social Media Marketing
Social media marketing has exploded because let’s face it, it’s a great way to reach an audience, raise brand awareness, boost sales, and drive website traffic. As people travel the social media cyber highways, social media posts pop up like online billboards, proffering jokes, sayings, offers, videos, and more, with the hopes of enticing viewers to become customers. But it’s often not outright selling, but rather, creating a persona that a customer jibes with, and that builds a relationship. So you want to make sure you have great content and that you listen to, respond, and communicate with your followers, and don’t forget to check your analytics to monitor performance.
The following social media posts all appear on the Titan Publishing Facebook page. While categorically different, they are all meant to engage viewers, keep their interest, and gain followers.
Email marketing
Now, you may think we just took a step back in time and away from 21st-century marketing. Not so. Even though email has been around a while, it’s still one of the most effective marketing strategies for turning leads into sales and first-time customers into recurring ones. Check this out: In 2018, approximately 281 billion emails were sent and received every day worldwide, a number that is anticipated to rise above 347 billion emails each day in 2022. In 2019, there were 3.9 billion email users worldwide, and this number is expected to rise to 4.48 billion in 2024. Not only that, but 2019 saw a 42% ROI for every dollar spent on email marketing. So, if you haven’t begun writing email campaigns, here’s an article to help you get started. And find an email marketing service. They’ll help you write, organize, schedule, and monitor your marketing campaigns.
Final thoughts
Getting your business set up with the best online marketing strategies can sound overwhelming. But it’s worth the effort, as employing these strategies to increase your company’s position organically in the search engine rankings will also improve the reputation of your products and services.
Be a marketing Titan:
✓ Start writing keyword-driven HTML tags for your website pages
✓ Regularly include different kinds of awesome content on your website
✓ Begin link earning by using a backlink tool
✓ Set up social media accounts and start posting
✓ Find an email marketing service to help with email campaigns
✓ Contact the experts at Titan to help you with online marketing
Maureen Cooke
Production Writer
Maureen Cooke is a happy wife, mom, and owner of a very fat cat. A tortured artist and passionate writer, Maureen has over 15 years’ experience in communications. When she’s not doing something creative, Maureen’s busy wondering why she’s not doing something creative.